Be part of Suite Place podcast host Ryan Embree, and pay attention in to the celebratory 100th episode exactly where we get you, the listener, down memory lane and reflect on all the intriguing information we have coated on the podcast over the previous 4 many years, as perfectly as explore approaching new articles that listeners can search ahead to this tumble.
Episode Transcript
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Ryan Embree:
Welcome to the Suite Spot in which hoteliers look at in and we test out what’s trending in lodge advertising and marketing. I’m your host, Ryan Embree. Hi everyone. And welcome to the 100th episode of the Suite Spot. Thank you all for signing up for me. This is your host for the hundredth time, Ryan Embree I’m just so joyful that we eventually made it to this episode. This is a very humbling experience. You know, we started out this podcast, this digital internet marketing podcast again in 2018. It’s just so a lot assistance from Vacation Media Team and, my teammates about the many years. I keep in mind the first episode when we ended up making an attempt to make a decision on the name. We had, a few distinct names. We landed on the Suite Location and right here we are at episode 100 4 years later on, just some swift info just before we get started off. And we definitely are gonna share some content material these days, but this podcast is, streamed over SoundCloud, iTunes, Google Podcasts, Spotify. Now about this earlier, again in 2021 and Stitcher as properly, we’ve obtained above 50,000 plays and 600 followers from people internet sites. So yet again, just so humbled and grateful for all of our listeners out there, wherever you are listening from. So these days with episode 100, such a celebratory milestone, I figured what we do these days is possibly in fact depend down some of my favored and genuinely the most played and well known tracks that we have had over these previous a hundred episodes. We protected a good deal of matters when it comes to hotel digital marketing. And it’s humorous to listen again to some of the initial couple episodes. The subject matter matter in which we communicate about on the Suite Spot is technological innovation is social media is track record administration for, for resorts, and this technological know-how developed so promptly. So appealing to go again to these initially few episodes, to see what we were talking about and, and how that genuinely bridges to currently and see how substantially items change. So let us start the countdown, the selection a single. So we’re not gonna perform backwards. We’re gonna begin at number 1 and operate our way down. Selection a person, in fact episode 84, how to marketplace your hotel’s breakfast solutions. And we did not foresee for this episode to be so well-liked, but it helps make sense, right? One of the issues I know I’ve talked about on this podcast, one particular of the things that seriously changed the most during these, these final few several years with the pandemic is how a hotel serves breakfast to his company. It is a staple. It’s a thing that we’re all employed to as vacationers coming to the assets, seeing that breakfast buffet, observing that waffle maker, sometimes that sizzling breakfast, that continental breakfast and how that’s really changed, right? And naturally it began with the pandemic of a wellness and basic safety challenge of trying to limit shut make contact with in between your company and your personnel. But then it is sort of also in 2021, 2022 has turn out to be a staffing issue, appropriate? A large amount of inns however are struggling with this, and they are not equipped to personnel their breakfast space. They’re not in a position to maintain up with the guests that are coming in and out cleaning right after them making absolutely sure that the food stuff is becoming refreshed. So, you know, this episode, we took a deep dive into saying not only how to market your breakfast options, but how to set the proper anticipations of what your breakfast choices are at the moment, because there is just these a major spectrum there of where by accommodations are at. And some of that also depends on the place you’re positioned in the place, right? We noticed some sections of the state, that were a ton slower getting again to quote unquote usual and experienced restrictions at their lodges. So it was more difficult for them to get back again to that breakfast that visitor have appear to like. So if a traveler was touring from one area of the place to a further place, and they were being expecting this due to the fact all the accommodations in their location were back to regular that could guide to concerns. So this was a terrific episode, super, tremendous popular, yet again, kind of a surprise, but you know, when you actually sat down and consider about it, genuinely not that shocking because of the history of the past pair yrs, selection two was episode 94 and this, it truly speaks to what I talked about at the commencing of this episode, suitable? The evolution of items like social media engineering, and how substantially that modifications just months or, or many years more than many years, this episode was all about Instagram reels for resorts, ideal? So we pleasure ourselves at Travel Media Group at staying at the forefront of hotel, electronic promoting. We are the experts. And one particular of the factors we glimpse for is new designs, traits, and capabilities, especially when it will come to social media platforms, cuz that’s what we do for resorts. We husband or wife with them. We aid develop personalized articles for accommodations on areas like Twitter, Facebook, LinkedIn and Instagram, right? We know how well-known Instagram is, specifically with the younger vacationers, millennials and gen Z. And just one of the matters that Instagram experienced lately released was Instagram reels. And this was a aspect that was genuinely pointed at TikTok, appropriate? And they have been hoping to it’s possible steal some of that market share. These ended up these sort of 30 to 2nd clips that customers could share on Instagram form of like Tik Toks in order to either encourage items on assets, advertise features, breakfast selections like we just talked about. So this was a new aspect that was recently launched from Instagram. And this episode was unquestionably amazing. We brought someone from our social products crew on as a visitor speaker to form of walk us via how to use and what some ideal procedures are for Instagram reels. Amount 3 was episode 80, how to marketplace your hotel’s new renovations. Ideal? So one of the things that we seriously focused on during the pandemic for motels was obviously how to get a lot more occupancy in a time where by travel just wasn’t going on, proper? Other than out of requirement. But some hotels made the decision to go a wholly various route and shut down entirely to genuinely do some new renovations, correct? To renovate that lobby or completely redo their rooms or amenities. And when we received out of the pandemic, they, we experienced these virtually brand new hotels, renovated motels that we were hunting on how to market and current market. So we shared some really excellent ways, recommendations and greatest tactics on how you can share on social media, construct some exhilaration, speak to that and your overview responses, your standing administration, simply because you’re only new for so lengthy. I bear in mind that was one of the critical phrases that we had been speaking about. New is new for just a shorter sum of time. So you want to just take gain of it while you can. There is genuinely new renovations is some of the ideal times to get these five star reviews and truly put your most effective foot ahead out there with this sort of a big, substantial capital financial investment. We know, happen with renovation. Quantity 4 of our most well-liked episodes ever on the Suite Place. This was episode 86 setting up your hotel’s 2022 social media calendar section just one. So this was these kinds of a significant episode that we in fact experienced to do two pieces of it. And this is honestly a person of my beloved episodes. We had Aislynn Roberts on and she’s a person of our staff associates from customer good results. And she speaks to hotels on a day-to-day basis making an attempt to find inspiration for them to discover posts about occasions, nearby tales, amenities, capture bookings by social media. So what we made a decision to do was take a calendar, the 2022 calendar. And we went by each individual single year and started to fill out that calendar, give tips for the summer time, the spring, the wintertime and the tumble to support hoteliers fill that calendar out with just fascinating information. And all over again, this was just 1 of my most loved episodes, seriously just receiving innovative and, and sharing with hotels. Some seriously, definitely distinctive techniques to, to spur engagement on their social channels. Quantity five was episode 83 highly developed sentiment assessment and reporting. Now this was with Jason Lee, our main technological innovation officer, likely a single of the most recognizable voices on this podcast. He’s been with me countless moments. And the rationale is, is since exactly what this episode was all about. A new rollouts for Vacation Media Group, digital answers for resorts. So Jason and his solution and development group had been really hard at function. Had been truly diving deeper into insights and data from visitor opinions. And this episode is all about that. Speaking about how we get that data from visitor assessments and how we provide that details back again to the hotelier to make smarter operational and money final decision. So this was a genuinely great episode performing a hundred podcast episode could not have been completed without having the assistance of my marketing crew and the support of Vacation Media Team and listeners like you. So I want to thank you, but we have also experienced some company outside the house of the Journey Media Group business, sign up for us, some definitely large names in the field. I try to remember we had a few episodes of Yan Phitom from STR throughout the throes of the pandemic wherever we talked to him about, you know, what was on the horizon. What was the STR data expressing to us which could offer clues? For the reason that we experienced in no way been by way of some thing like that in the marketplace we have been by means of recessions just before, but very little, very little like we noticed the previous pair decades, oh, we had hospitality influencer. Rupesh Patel on to communicate about status administration and how significant that is for his inns and, and what he’s executing ideal now. Michael Curran from Aimbridge Hospitality and Kirk Petterson from Siteline hospitality. So some key gamers from lodge management teams just be a part of us and, and give strategies and methods on digital marketing and advertising. And I’m so thankful we have so quite a few extra guests not equipped to get to suitable now, but thankful for. So if you have not checked out some of all those episodes, make sure you do cause they’re very, pretty insightful. And by means of undertaking this a hundred episodes worth, we’ve also have some genuinely exclusive once-a-year episodes that we do every single solitary yr that I have truly come to appreciate and are some of my favorites. One of them is with our VP of solution and progress, Patrick O’Brien. He will come on just about every yr and we glimpse at the top five sentiment tags for resorts throughout the state. You know, we have talked about cleanliness, which was a substantial tag and matter for the duration of the pandemic, definitely, and Patrick not only shares this data with us, but he also shares approaches that you can reply to evaluations as properly as leverage this information for your social media internet marketing and internet websites. An additional yearly episodes we do with is with our president Dana Sanger. We do a yr in evaluation at the close of each individual year, just speaking about the wonderful accomplishments that the Travel Media Team staff have attained and, and milestones and goals that they’ve strike as effectively as the worth that we’re equipped to give for our lodge associates. We have been in hospitality, as I have described before for about 40 many years and, and have resorts that we perform with throughout the country. So this is a seriously interesting episode to variety of reflect on all the things that we’ve done to enable even further individuals partnerships and provide on new and existing relationships in the industry. And then very last calendar year in 2021, we had just one of, I would say the coolest collection. And this was remaining in a position to listen to you, our viewers, the listeners, the hotel listeners out there, and what they were equipped to do is share their tales of what we called hospitality heroes. So we had a, a variety of episodes that we did in this collection just to identify some of individuals hoteliers that went previously mentioned and over and above all through what a person argued the toughest time for our sector. And there have been just some amazing, awesome tales. And it was just these types of an honor to share those people about a channel on a discussion board like this. And with that, I am quite thrilled to announce that we are executing a 2nd sequence, which is likely to be named Hospitality Trailblazers, exactly where we are gonna just take some of the most important and loudest voices in the lodge market. And we’re gonna invite them on the Suite Location. We’re gonna discuss and we’re gonna choose their brain, check with them what they imagine about what is what’s on the horizon. What they assume are some guidelines and tricks. When it comes to digital advertising for their administration group, we are gonna have some genuinely, genuinely terrific friends and I am super stoked about it. So you are hearing about it here. To start with additional aspects to arrive about Hospitality Trailblazers. This is our 2nd sequence that we’ve done to type of genuinely amplify the voices of our market. Simply because yet again, we, we, we’re these types of a restricted knit neighborhood, but once more, as we wrap up right now, I just wanna thank every person. My Vacation Media Team staff, my advertising staff for all the tough operate that they’ve place into this, a hundred episodes is no uncomplicated feat. I wanna thank you. The resort listeners and invite you. I know if you have been listening to us for some of these episodes would invite you to depart us a critique. We’d enjoy to listen to your remarks and feed-back about what we’re undertaking, ideas about what you’d like to hear for our following a hundred episodes. So this is Ryan Embree signing off for the hundredth episode. Thank you. Thank you. Thank you. And we will talk to you next time on the Suite Place. To join our loyalty software, be confident to subscribe and give us a 5 star looking through on iTunes. Suite Location is developed by Travel Media Group. Our editor is Brandon Bell with address artwork by Barry Gordon. I’m your host, Ryan Embree, and we hope you relished your keep.