Lunar New Year

The yr of the Rabbit is just around the corner, and it is time to get started receiving ready for the celebration. The good thing is, there are loads of approaches to do this with email campaigns.

But how do you stand out from the group? What form of eye-catching subject matter line must you use? And what promotions should really you include in your e-mail?

If you need some inspiration, we’re here to support. Consider a glimpse at these 4 genuine-lifestyle Lunar New Yr e-mail marketing and advertising illustrations from our shoppers to kick off your marketing campaign organizing.

Lunar New Calendar year e-mail marketing illustrations from Revinate’s APAC customers

1. The Windsor (Australia)

The Windsor - Australia, Lunar New Year

  • Subject line: The Lunar New Year lions return, Summer season EXP’s very last month and a preview of Valentine’s Working day
  • Preview text: A weekend of Celebration at the Windsor
  • Phase: Leisure attendees who really do not have blank email addresses and have not unsubscribed

Why do we love this marketing campaign?

Here’s a excellent plan to stand out from the crowd: Mix your Lunar New Year e mail marketing campaign with a different present. For case in point, Valentine’s Working day is not extensive following Lunar New 12 months. If your visitors simply cannot celebrate Lunar New 12 months with you, most likely they can be a part of you for Valentine’s working day as effectively.

The Windsor in Melbourne took this strategy to not only advise their audience of the distinctive arrangements that they experienced on-web-site for Lunar New Year, but also gave them a reminder that they could prolong the celebration by scheduling a stay for Valentine’s Working day. And this campaign was cleverly targeted toward leisure attendees.

This 12 months, you have even additional time to prolong this type of present as Lunar New Yr is not until eventually January 22nd.

2. InterContinental Singapore (Singapore)


  • Subject matter line: Wishing You a Blissful Lunar Niu Yr
  • Phase: Have created reservations

Why do we adore this marketing campaign?

Who doesn’t adore a gif? InterContinental in Singapore showed just how powerful a bit of animation can be when they sent a simple, however participating Lunar New Yr greeting to company who experienced built reservations.

This is an case in point that you can conveniently abide by. And if you leverage a answer like Revinate Promoting, you can look through limitless interactive photos or add your have to make positive the media features are on-brand name and eye-catching.

3. Resort G Singapore (Singapore)

Hotel G Singapore - Singapore, Lunar New Year

  • Subject matter line: FLASH SALE: $88 NETT For every Night
  • Preview textual content: You do not want to overlook out
  • Segment: 
    • E-mail #1, Advertising companions
    • Electronic mail #2, January Active Newsletters, double choose-in, guest locale in Singapore, e mail domains are not from OTAs

Why do we love this marketing campaign? 

We have always emphasized the worth of segmentation, and Resort G Singapore did an remarkable position of applying this tactic with their Lunar New Year marketing campaign. They despatched the marketing campaign two times, each to very segmented groups.

By using hyper-segmentation, Resort G Singapore ensured their provides had been despatched to the proper viewers at the correct time, which specifically contributed to the campaign’s results.

Remember, segmentation can strengthen the all round campaign general performance by up to 533%. It is a superior concept to continue to keep this in brain for your long run e-mail campaigns.

4. Goodwood Park Lodge (Singapore)

Goodwood Park Hotel - Singapore, Singapore

  • Subject line: Gong Xi Fa Cai!
  • Segment: Attendees who’ve done double decide-in who are newsletters subscribers and/or are on the marketing communications direct e-mail record

Why do we love this campaign?

Here’s one more brief and sweet illustration, this time by Goodwood Park Hotel. This marketing campaign was crafted to get to a great deal of folks, not only those who built reservations, which is what InterContinental Singapore went for.

Sending your database list a digital card is the best way to achieve out to them in the course of vital dates this kind of as Lunar New Yr. You can also send out a comply with-up information with delivers to individuals who open the initially e mail, making use of that as a filter in your segmentation.

Start out crafting your possess Lunar New Year e mail strategies

We hope these Lunar New Calendar year email strategies are useful for you as you start off crafting your very own messages. Just don’t forget to segment your databases — and never shy absent from combining various offers.

If you’d like to see more marketing campaign illustrations, together with some additional generic kinds from our world clients, check out our inspirations web page. Want to understand much more about how you can use e-mail marketing to enhance your immediate bookings? Investigate our advertising and marketing answers.

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