ADA Cosmetics has launched one of its most sustainable body care ranges to date, called “Think Act & Live Responsibly”.
The ‘Think, Act & Live Responsible’ collection developed by the leading hotel cosmetics company is the first to simultaneously receive both the renowned Ecocert COSMOS Organic and the Nordic Swan Ecolabel.
For cosmetics products to earn both the Ecocert COSMOS Organic and the Nordic Swan seals, they must meet a variety of extremely high requirements in terms of both quality and the environment.
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More than 98% of the raw materials used for the Think, Act & Live Responsible product line have a natural origin and at least 10% of these are organically cultivated. The vegan product formula with biodegradable tensides is also free of microplastics, parabens, paraffins, silicones, and SLS/SLES.
It pampers guests with aloe vera, well-known for its moisturizing effect, and refreshes the senses with a subtle aquatic fragrance that blossoms on the skin with fine accords of aloe and cucumber and woody-spicy base notes.
The new body care line, which comprises shower gel, shampoo, conditioner, hand & body lotion, and liquid soap, is available exclusively in recyclable dispensers, both in ADA’s bestselling 100% hygienic, closed SMART CARE system and in refillable pump dispensers.
Anja Fernandez, director global brand marketing at ADA, commented: “Content, packaging, message – the entire package makes Think, Act & Live Responsible a most notable collection that we are very proud of. It supports and encourages its users every day to effect a change in the world. Furthermore, hotels can proudly manifest their commitment to environmental protection.”
The new Think, Act & Live Responsible body care products are available immediately. They supplement the green accessories line of the same name, which has enjoyed enormous success on the market for the past three years.
Here too, ADA Cosmetics complies with strict sustainability principles by consistently using durable, natural, and reusable materials such as bamboo fibers, organic cotton, and bioplastics made of corn starch. Product offerings include popular accessories such as combs, nail files, slippers, and sewing kits.