The Ascott Restricted has appointed hospitality field veteran Serena Lim as Main Growth Officer, main its world wide business enterprise development group.

Reporting to Ascott’s Chief Govt Officer, Kevin Goh, Lim will be liable for handling the company’s advancement in administration and franchise contracts globally, excluding China.

“Serena joins us with more than two a long time of field experience, and her wealth of information and experience in creating extended-term operator relations is important for us as we request new opportunities to prolong our geographic achieve across essential progress marketplaces,” Goh stated.

“With her in-depth experience in building and main big development groups in world-wide hospitality groups and her monitor-history in providing tangible results, I am self-confident that beneath her leadership, we will develop the enterprise to new heights of achievements as we go on the immediate expansion of our home portfolio across all models above the following couple years.”

In her most modern part, Lim led IHG’s development strategy as Vice President, Progress, Southeast Asia and Korea at IHG, and applied initiatives to align society with tactic and processes. Prior to that she labored with Marriott Intercontinental as Regional Vice President of Development for Southeast Asia, and she earlier worked with Starwood Accommodations and Resorts previously in her vocation, primary the company’s expansion across Southeast Asia.

Lim stated she seems to be ahead to playing a critical role in the company’s up coming stage of advancement.

“The pandemic has given that introduced about a shift in the desires and expectations from asset entrepreneurs and our precedence now is to deepen our engagement with current house owners whilst pursuing extra possibilities to set up new owner relations,” she reported.

“Ascott’s portfolio of global brands these as Ascott, Citadines, Somerset, lyf and Oakwood caters effectively to the evolving anticipations of company across each the brief and very long continue to be marketplaces. In holding to the core strengths of every single brand spanning our various accommodation alternatives together with lodges, serviced residences and co-living, we have been equipped to exercise overall flexibility in our choices so as to optimise returns primarily based on industry need.

“With a resilient enterprise design backed by decades of disciplined development Ascott has founded as a result of operational excellence, the skill to drive quality rated enterprise and outperform the marketplace although our robust distribution devices will put us in a very aggressive posture that will eventually deliver the benefit that our house owners request.”

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