The Fall of the Traditional Dining Experience?

Written by: Ricardo Tellez

The hospitality and, far more especially, the foods and beverage (F&B) business are two that stay by the motto: “if it ain’t broke, don’t resolve it.” Unlike virtually every single other business, the F&B field prefers to adhere to tradition even with the outstanding leaps in technology made in the earlier decades, lots of places to eat have caught to making use of pen and paper. Nonetheless, in the latest decades there have been glimpses of a change in this mentality. Instead of uniformity and conformity, individuals have started to request new and unique ordeals. On top of that, with the increase of social media platforms, celebrity cooks have boomed, permitting them to unleash their creativity and curate dishes number of could ever desire of. Regretably, the cafe venues them selves have rarely adjusted, as most venues consist of the same formulation: 4 walls, tables and chairs.

Astonishingly, a one personal computer utilised to occupy an full space, but now it fits in the palm of our hand. Throughout that time, the evolution of cafe venues has remained stagnant. The good news is, there are a several firms that have been experimenting with augmented fact (AR) and 3D modeling that purpose to revolutionize the classic dining knowledge. These technologies can transcend the gap among the factors we see on a display screen and what we see in true daily life.

When a restaurant implements AR, they allow clients to experience a new dimension by their cellphone. The restaurant group Vino Levantino partnered with the technology firm Kabaq in an exertion to modernize the classic static menu – allowing for consumers an unparalleled perspective of their dishes. Making use of their smartphones, prospects can load the restaurant menu and see a checklist of dishes available by the venue. Compared with standard menus, customers can find any dish, and a 3D illustration of it will look on their table, which they can see on their phone monitor. This lets the visitor to visualize the dish from many angles before they area an buy, with the skill to see its texture, presentation, and how each individual component is employed in the dish. Not only is this technological application beneficial for the purchaser who gets to experience the restaurant menu in a unique way, but it also delivers gains to the owner. A review done by Kabaq identified that because the implementation of AR in the menu, dessert revenue improved by 25 p.c. This proves that not only can technological innovations elevate a classic dining knowledge – they can also reward its adopters.

Nevertheless this partnership between Kabaq and Vino Levantino showcased the electrical power of AR for cafe menus, its application does not need to have to be limited to that sole factor of the cafe business. In fact, the company Le Petite Chef has designed an entire eating practical experience around the use of AR and 3D modeling. Le Petite Chef is a two-hour dining experience in which display projectors display screen a virtual movie on the tables. Upon arrival, clients pick out dishes from a established menu of at least 4 classes. Soon thereafter, the restaurant’s lights will dim, and the clearly show will begin. The consumers will witness a cartoon chef strolling all-around their desk and interacting with digital factors that he will use to prepare the customer’s selected dish. The moment the cartoon chef has completed the dish, the restaurant’s lights will brighten, and the actual dish will be brought to the table. Le Petite Chef has come to be a around the world sensation, and this practical experience can be observed in more than 30 nations, in luxurious cruises and lodges this sort of as the Ritz Carlton in Los Angeles. This is a a person-of-a-kind experience that clients are clamoring to witness, as lots of spots are totally booked months in advance. Also, it can potentially deliver engaging revenue to its homeowners as the Ritz Carlton site costs $145 USD for each person.

Today’s shoppers are tired of the standard cafe encounter they want something new and new. Fortunately, social media platforms allow places to eat all all around the globe to receive globally publicity. Nonetheless, the places to eat that can harness innovative technology and put into practice it in their venues to create one of a kind experiences will be the kinds that get the most notoriety and, probably, income. So, it is vital that restaurant entrepreneurs and managers search for methods to use these systems to gain marketplace share and avoid the possibility of becoming obsolete.

This weblog post acquired 2nd Position in the Tumble 2022 HFTP/MS Global Hospitality Business Graduate University student Website Competition presented by the HFTP Foundation. Individuals are students taking part in the Master of Science in Worldwide Hospitality Business enterprise, a partnership in between the Conrad N. Hilton College of Global Hospitality Management at the College of Houston, the College of Resort and Tourism Management at Hong Kong Polytechnic College and EHL. The weblog posts that been given the top scores will be released on HFTP Connect through March 2023. Learn far more at HFTP Information.

Ricardo Tellez is is a student in the Master of Science in International Hospitality Organization with a enthusiasm for the foodstuff and beverage (F&B) business. He enjoys learning about how dining places are evolving to entice fashionable-working day individuals and researching techniques for cafe owners to improve profitability with new know-how methods. When attainable, he travels throughout the earth to take a look at and working experience renowned cooks and famed culinary venues.